ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of online TV that are not named Netflix or Amazon.
The company — founded last year — recently added a key new tool to its arsenal, announcing it has agreed to buy TV search and discovery provider Guidebox. Deal terms were not made public.
Founded in 2012, Guidebox provides search for more than 50 TV services on Roku, Apple TV, Amazon Fire and other platforms. In other words, if you go into Roku and search for a given program, you’re using Guidebox. The search service can also be used to find content across apps and platforms.