Oct 7, 2016
75 Views
0 0

PPC + SEO = match made in marketing heaven

Written by

seo-ppc-sem-ss-1920

It has been quite a year for the Search Engine Results Page (SERP).

We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings.

In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

Read on: MarketingLand

Article Categories:
Media

Leave a Comment