Sep 30, 2016
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The four pillars of the future of SEO

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SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

A huge part of present-day SEO practices is brand building and influencing search queries themselves, as opposed to starting with a truckload of keywords and creating content around them. Therefore, while links, keywords, content and site optimization remain the building blocks of SEO, the columns on which the edifice is being built are taking on a different appearance. Let’s see what these pillars are.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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